Theses for Pictures

1.  Converse connects to it's audience in the sense of the shoe being their own creation; that to be like everyone else he or she needs to buy and to create a unique shoe.

2.  The ad connects directly to the audience with the ethos being Converses own reputation, the pathos giving the audience the idea that her or she could make this into "their shoe," and the logos that says "if you buy this shoe, and then make it how you want, your Converse will be different than all the others."

3.  Using the words "design yourself" it makes the audience want to buy the shoe in order to express who he or she is, it pulls their attention to the idea that "your Converse" is what establishes them as a person in a diverse yet similar society.